English Language Learning Opportunity

English Language Learning: A $50bn Opportunity

Published on: 07/08/2018 By
Last Modified on: 13/11/2019

According to the British Council over a billion people worldwide are currently learning English.

To put that into context, there are just 7.6 billion people in the world.


So what’s driving people to commit their time and resources to going back to school? As the lingua franca of business, economics, academia, aviation, culture and science, global citizens are increasingly looking to enhance their job prospects and prosperity by upskilling in this area.

The past three decades have witnessed a period of rapid and widespread change. Technology and greater mobility have brought individuals and cultures closer together. English has long been the dominant language for communicating internationally and many correlate English skills with career advancement and personal growth. That’s why, today, the English language learning market is valued at $50 billion in annual revenues.

Unlike many declining industries, experts predict that the number of people learning English will double by the year 2020 to two billion.

The enduring value that people across the world attach to English makes it a prime opportunity for investors. Business is booming in Europe, which accounts for more than half of all English language learning and has a high level of proficiency. Meanwhile, despite rising demand, market saturation is still low across territories in Asia and Latin America. These different requirements and motivations across markets make English language learning it a rich and exciting proposition to navigate.

If you’re interested in finding out more about these trends, or in looking at the opportunity that the English language market presents for franchisees, you can find out more in this informative white paper (see form below).


Whether you’re an experienced franchisee, or just setting out, a premium English language franchise partner offers support with infrastructure, set-up and systems. This helps successfully balance the financial outlay of growing a business with the reassurance of an established, dominant industry force that guarantees good return on investment.

For more information on English language franchising opportunities visit www.wallstreetenglish.com/franchising.



Fill out your details below to get your free white paper


2 thoughts on “English Language Learning: A $50bn Opportunity”

  • Arkady G. Zilberman 04.09.18

    I read this report and was surprised that China was not included in the list of regions identified for market growth. Exciting expansion territories map includes Brazil, India, Japan, Taiwan, and the Philippines but does not include China where 25% of the population is learning English and less than 1% can communicate in English.
    What is the foundation for such an oversight?

    • Lex Baker 06.09.18

      Good spot, Arkady!
      You are indeed correct – China, already our biggest market with 75 centers and over 60.000 students, has great potential for further growth, and in fact we are planning to open over 40 more centers in the next 5 years.
      The omission from this white paper actually has to do with our company structure – WSE China is directly owned by us, so we will be growing the business and opening the centers ourselves. For the territories outlined in the white paper (and others not mentioned), WSE is looking for franchise partners to build the businesses there.
      As such, the white paper is highlighting opportunities for investors to join our network.
      Hope that helps in terms of clarification, and thanks for your observant comment!

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Joe Speck avatar

Joe Speck

Author of this post

Joe is the Marketing Content Manager at Wall Street English International in Barcelona, Spain. His career has spanned Government policy advisor roles, English teaching & teacher training and now digital content marketing. He is from the UK originally but now spends his free time cycling around Spain, enjoying fine food and DJing!

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